A cutting-edge, hands-on consulting team that discovers business-critical issues and provides innovative solutions to the hospitality and retail industries.

A growing brand comes with a growing list of questions. Make sure you're getting the right answers.

When companies come to The Elliot Group looking for guidance, they’re tapping into one of the industry’s leading teams of business consultants: Elliot Advantage.

Leveraging decades of experience in the restaurant, hospitality and retail industries, Elliot Advantage helps drive the growth of emerging and established brands alike. Our approach puts us side-by-side with clients, providing professional guidance that is innovative and authentic.

Elliot Advantage’s clients range from new businesses to multibillion-dollar companies and private equity firms. At any stage of the business lifecycle — from design concepts, to execution, to maintaining momentum in the long-term — Advantage advises on the critical decisions that shape a company's future.

We always have our ears to the ground, keeping on the forefront of industry trends and offering cutting-edge knowledge across the restaurant, hospitality and retail landscapes. Our focus on implementing personalized, innovative solutions defines our brand and distinguishes Advantage as one of the most effective consulting teams in the industry.

Our Services

Develop Emerging Concepts

Develop Emerging Concepts

Let the Elliot Advantage team grow your idea from a concept into a full-fledged business strategy.

Growth Planning

Growth Planning

Working with your team, we assess your organization's preparedness for growth providing guidance and implementation on systems and programs that ensure your development plan is successful.

Implement Solutions for Operational Improvements

Implement Solutions for Operational Improvements

Real solutions demand real execution. The Advantage team is equipped to implement systems and processes to help maximize your company's topline and bottom-line performance.

Due Diligence Reviews

Due Diligence Reviews

Make acquisition decisions with confidence. Our team will work proactively with you to evaluate business risks and opportunities.

Human Capital Assessments

Human Capital Assessments

Identify potential in your ranks and become a stronger, more productive business.

Strategic Partnerships for Hotel and Real Estate Developers

Strategic Partnerships for Hotel and Real Estate Developers

Our experience in service and hospitality makes us the perfect liaison for hotel and real estate ventures. Make a defining partnership.

Advantage Insights

Emerging Fast Casual Restaurant Development

Elliot Advantage assisted in the development of a new fast casual restaurant concept.  This included; developing a menu, brand positioning, and prototype design.  

New Hotel Opening

Elliot Advantage assisted in a new hotel opening by developing a new training program, operational procedures, and brand orientation for all hotel, food, and beverage departments.

Delivered Meaningful Financial Improvement with Fast Casual Chain

Elliot Advantage implemented programs that delivered meaningful financial improvement at a Fast Casual Chain. Resulting in the following; Improved comp sales by 16 points Improved food costs by 1.3 points …

Emerging Fast Casual Restaurant Development

Elliot Advantage assisted in the development of a new fast casual restaurant concept.  This included; developing a menu, brand positioning, and prototype design.  

New Hotel Opening

Elliot Advantage assisted in a new hotel opening by developing a new training program, operational procedures, and brand orientation for all hotel, food, and beverage departments.

Delivered Meaningful Financial Improvement with Fast Casual Chain

Elliot Advantage implemented programs that delivered meaningful financial improvement at a Fast Casual Chain. Resulting in the following; Improved comp sales by 16 points Improved food costs by 1.3 points …

The Team

Dan Smith
Chief Executive Officer
We solve real problems for our clients by implementing real solutions that drive results.
Sean Mohammed
Director of Operations
If you are not playing with the best, you are not playing in the game.
Barry Herbst
Vice President
Whether you are in New York or Alaska, there is a member of our team ready to make a positive difference!
Dan Smith
Chief Executive Officer
We solve real problems for our clients by implementing real solutions that drive results.
Sean Mohammed
Director of Operations
If you are not playing with the best, you are not playing in the game.
Barry Herbst
Vice President
Whether you are in New York or Alaska, there is a member of our team ready to make a positive difference!

The Elliot Incubator

Cooking With Three Ingredients or Less

Contributing writer Ezinne Mgbeahuruike takes you into Cook Space Brooklyn, a culinary studio based in Prospect Heights, Brooklyn. Read more.

Nation's Restaurant News: The Power List

Our CEO, Alice Elliot, was featured in NRN's "Power List," which profiles thought leaders in the fine dining world. Find out how she made the cut.

Best Practices for Candidates in Private Equity Searches

Dan Searby, Senior Vice President of Elliot Associates, offers his insight for candidates currently engaged in private equity searches.

QSR Magazine's 20 of the Most Influential Restaurant Leaders

Our CEO and founder, Alice Elliot, was honored as one of QSR Magazine's "20 Most Influential Restaurant Leaders". Read the full article and find out why.

5 Important Tips for a Video Interview

Video interviews are becoming more and more common in the professional world. Be ready for yours with these tips from The Elliot Group.

More Articles

Our Divisions

Years of Experience
Years of Practice
Offices Nationwide
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