Opportunity
Following a recent private equity investment, the client sought to accelerate U.S. expansion while preserving its distinctive culture. The business was at a critical inflection point, looking to leverage digital engagement and customer experience enhancements to increase guest frequency, drive average unit volume (AUV) growth, and support an aggressive expansion strategy.
Approach
Having previously placed the brand's Director of Operations, The Elliot Group had established credibility with the client and a deep understanding of the organization's culture and strategic objectives. The team was engaged to identify a transformational leader with proven multi-unit restaurant experience, strong cross-functional leadership capabilities, deep knowledge of the U.S. market, and a demonstrated ability to deliver growth and EBITDA performance.
Impact
The placement has proven highly successful. Within a short period, the executive built a U.S.-based leadership team, supported the opening of more than five new restaurant locations, and established a pipeline of more than ten additional openings for the following year. The Elliot Group has since expanded its partnership with the client, successfully completing additional leadership searches across the People and Operations functions.
