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Gary & Jess Wu, General Tso'Boy

These EnTREPreneurs Are Cooking Up Innovative Food Creations in Austin
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Gary and Jess Wu are the Founders of General Tso’Boy, a modern twist on American Chinese take-out based in Austin, Texas. Gary and Jess originally introduced General Tso’Boy at the Long Island City Flea & Food Market in New York City. However, they decided to open their first brick and mortar in one of the fastest growing food cities in the U.S.: Austin. “A lot of what you eat here is tacos, barbecue, Tex-Mex,” Jess says. “It was really this opportunity for us to bring something new to people who were open and accepting of a different kind of concept.”

Editor’s note: In December 2017, Gary and Jess announced that they were closing General Tso’Boy to open the Austin location of the Miami-based Chinese barbecue restaurant, Lotus + Cleaver. 

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  • Date11/02/2017
  • LocationTexas
  • Industry
    • Restaurants, Hospitality, Foodservice

Gary and Jess Wu are the Founders of General Tso’Boy, a modern twist on American Chinese take-out based in Austin, Texas. Gary and Jess originally introduced General Tso’Boy at the Long Island City Flea & Food Market in New York City. However, they decided to open their first brick and mortar in one of the fastest growing food cities in the U.S.: Austin. “A lot of what you eat here is tacos, barbecue, Tex-Mex,” Jess says. “It was really this opportunity for us to bring something new to people who were open and accepting of a different kind of concept.”

Editor’s note: In December 2017, Gary and Jess announced that they were closing General Tso’Boy to open the Austin location of the Miami-based Chinese barbecue restaurant, Lotus + Cleaver. 

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