By Ezinne Mgbeahuruike, Contributor
Brianne McCabe is the owner of Domicile, a Grecian inspired coffee shop and market located in Bed-Stuy, Brooklyn. Domicile feels like a tropical oasis where one can comfortably escape to from the day-to-day bustle of New York City. Brianne’s obsession with escapism trickled its way into the aesthetic of the café: lush green plants, blue and white hues, and a unique design creates a calming aura throughout the cozy space. Along with delicious coffee, teas and treats, Domicile carries products that range from organic, locally sourced honey, to CBD oils and kitchenware. Brianne is particularly passionate about maintaining a sustainable community.
Elliot Incubator’s contributing writer Ezinne Mgbeahuruike sat down with Brianne to learn more about Domicile’s brand and impact.
When you launched Domicile, what was your mission?
When I launched in February 2018, it was an art project. I am passionate about spaces that are open and don’t feel like a capitalist exchange. Because New York is so fast-paced, I wanted to create something that was slower and more relaxed. I value community, so my immediate concern was to have something that served a purpose for the community.
How do you source your products?
I started sourcing products through friends, which expanded to their friends, and now people approach us trying to sell their products. It has been organic since day one.
What have you learned about yourself as a business owner?
I have learned to let go and focus on the customer. Quality and service are at the forefront of my business and I keep that at the top of my list. I don’t get distracted by what others are doing.
From your perspective, what steps should small-business owners take to improve the coffee industry?
I think more businesses should focus on sustainability within their community. Keep orders small and frequent within the same area to reduce gas. Coffee shops should look into alternative milks that carry more shelf life to reduce waste, as well as offer discounts on coffee to customers who bring in mugs. Being mindful of the community and finding ways to replenish its ecosystem is one of the ways we can run better and successful businesses.
What advice would you give to other female entrepreneurs looking to start their own business?
I would tell other entrepreneurs to not worry about what other people are doing. Stay focused on your brand and you will always grow.